After having an amazing time at our first SXSW Festival in March, we’re super excited for number two in March 2013.
We’re also hoping our panel makes it through the panel picking process.
We are teaming up with Kety Esquivel from Ogilvy and Estuardo Rodriguez of the Raben Group to talk about empowering the Latino community in the mobile era. If this interests you take a moment to vote for the panel here:
Latinos y Mobile: A Silver Bullet?
Description
As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that mean are we making the correct assumptions? Our panel brings in experts from all sides to explore the impact of the Hispanic voice on technology and, in turn, the impact of technology on the Hispanic voice. The panelists bring experience in politics, caused based organization, commercial campaigns and mobile in order to uncover trends in issue identification and activation around the Latino community as a whole and the subsets within that whole. Much like the consumer today can choose between various tablets and smartphones for functionality and personal identification the Latino Community is not one size fits all community. The Latino community in the U.S. today is one of the most dynamic and diverse of all communities from a socioeconomic, racial, political and country of origin perspective. We explore this diversity.
Questions Answered
- Is mobile empowering the Latino community?
- What information can we glean on the Latino community its preferences and trend lines from the “hard” data in this rapidly changing landscape?
- Is mobile and broadband the panacea that some have suggested?
- What can mobile connectivity do to help us locate the thoughts and trends within this powerful and dynamic group?
- How effectively is mobile currently being leveraged to understand and activate the Latino community?
Remember. Give us a thumbs up here while you browse other cool SXSW panel suggestions.
